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innovation aaward 2015 international beauty and spa congres

Innovation Aaward 2015 International Beauty and SPA Congres

Today, I still remember very well when I saw my sister’s face at the moment when the winner of the innovation award was announced at the 45th international beauty and spa congress. Yes, we had heard right, it were us and our Kit Akwaterra for massages and applications which has been recently launched on market! So, shall we talk about it?

Akwaterra, what is it?

For those who do not know yet: It is set of accessories especially designed for massages performed by professionals, in health-spas and institutions primarily focussing on well-being.

Developed in France and made from natural materials Akwaterra consists of 4 pairs of accessory: Kinsey, Kaya, Satinka and Ishka. They can be used hot or cold and appropriate to the desired application. The Kit delivers efficient stimulation, relaxing or tightening, according to what is desired. It can also be applied for reducing cellulitis, swollen legs and back pain …

To get a clearer picture of what Massages Akwaterra can do, we invite you to click on the page Concept. And if you have any questions our technical and commercial teams will be at your disposition and would be happy to reply to you as soon as possible.

From the concept of the project to the reward

Right from the start when the concept Massages Akwaterra was still to be developed, my sister and me, we always had a clear objective in our minds we wanted to accomplish. We were firmly decided to introduce a natural product, effective, and moreover, innovative. Mission completed!

We also knew that the start of our activity would need to rely on strong commercial operations. That was the reason why we applied for admission in the category exhibitor at the 45th international congress for beauty and spa. Our aim was fulfilled as we had our stand from 28 to 30 March 2015 at Parc des Expositions de la Porte de Versaille in Paris.

Just to remind you, this congress is one of the most renowned events. All professionals of the well-being sector know this event for one reason! Not only it is the most important event for professionals in the well-being sector (20 000 m² exposition grounds) where the visitors are perfectly targeted, and the programme of the conferences releases precious information, every year, this congress also releases the award for the most innovative project.

It is the innovation award: Prix H. Pierantoni de l’innovation. To win this award means to be put into the front line of the professional scene and which opens up of course to a large public. And yes, finally these are the ones who will be pampered!

This year’s trend is the concept of Massages Akwaterra, and that is us and we are very happy to have won the award. It forms a solid foundation for our marketing strategy.

Referring to this, with the help of this blog, we would like to thank again the event organisers for their warm welcome, and we would like to thank all professionals as well as the members of the jury inspired by the Kit Akwaterra.

This award is an enormous support for the distribution of our massage and application product, it will certainly open many doors.

The perspectives

Our project, respectively innovation and originality has marked the year 2015. We hope we have reached professional standard and are part of it now. We are looking forward to expanding all over France and worldwide. Wish us good luck for the future!